Best times to post on social media for finance industry



Due to the availability of data and the capacity to provide an accurate and meaningful picture of peak engagement hours, there is concentration our data on Twitter and Facebook for social engagement with financial institutions.



This is not equivalent to the fact that Instagram should not be put into consideration as part of a bank’s or financial institution’s social media strategy.


Individual finance businesses must carefully choose the best approach to communicate with their clients while remaining compliant with industry-wide social media standards.


Surprisingly, top Twitter times varied widely, presumably indicating a global audience’s eagerness to receive short information on news and markets throughout the world.


Also Read: Best Times to Post on Social Media for Healthcare Industry


Meanwhile, Facebook’s activity around the US working week followed a more usual pattern.



The best times to post on Facebook for finance industry are;

Day                       Time

Wednesday        9 a.m.–1 p.m.

Monday                  5 p.m.

Friday                    11 a.m.

The best day to post on Facebook for the finance industry is on Wednesday while the worst day is Sunday



The best times to post on Twitter for finance industry are;


Day                      Time

Monday           1a.m. – 3a.m.

Tuesday           1a.m. – 3 a.m.

Friday noon            3 p.m.

The worst day to post on Twitter for finance industry is Saturday.



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