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VET price soars as VeChain strikes UFC deal

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VeChain Basis, the group behind the sensible contracts layer 1 blockchain VeChainThor, has introduced a groundbreaking multi-year partnership with the world’s premier combined martial arts (MMA) group UFC.

On account of this first-of-its-kind deal, VeChain is now the official Layer 1 Blockchain Associate for UFC – the primary ever for the worldwide model.

 “It is a historical moment when VeChain, the Layer 1 public Blockchain with the most enterprise adoption, joins forces with the fastest growing sport to raise awareness that blockchain technology is critical in helping deliver major global objectives, such as sustainability,” mentioned Sunny Lu, co-Founder and CEO of VeChain. 

Commenting on the deal, UFC Senior VP of World Partnerships Paul Asencio mentioned the partnership is strengthened by “VeChain’s expertise in using real-world blockchain applications to help the public and private sector achieve their carbon-neutral goals.

Noting that this was an effort UFC was proud to affiliate with, he added:

We’re looking forward to working with VeChain to leverage UFC’s worldwide popularity to promote a positive message that blockchain technology can be used to protect our environment for future generations.

Branded integrations and different advantages

VeChain will use the partnership to combine into a few of UFC’s main belongings, together with dwell occasions, authentic content material distribution and promotions throughout the sports activities physique large’s digital and social channels.

VeChain will personal the rights to the UFC Rankings Powered by VeChain, the official titleship rankings. The platform may even have model presence on the iconic Octagon®, benefiting from visibility in any respect of UFC’s 42 annual occasions.

Entry may even be granted to UFC’s Efficiency Institute and APEX, the place VeChain might maintain company actions and occasions.

Leveraging the deal might see VeChain get model visibility throughout 175 nations and 900 million TV households, based on particulars of the partnership shared on Thursday.

Promotions and an athlete ambassador fund may even see UFC fighters profit from paid advertising occasions. Followers will profit from sweepstake promotions.

Crypto sports activities partnerships on the rise

The partnership with UFC provides to the numerous sports activities offers crypto firms have sealed over the previous few years. In 2021, crypto platforms struck 72 sports activities sponsorship offers, with tens of millions of {dollars} poured into multi-year preparations as crypto met sports activities glitz.

For VeChain, Saturday, 11 June marks its model debut at UFC® 275: TEIXEIRA vs PROCHAZKA. The occasion, the primary numbered UFC PPV in Southeast Asia, might be held on the Singapore Indoor Stadium.

The worth of VET, the native VeChain token, has jumped 7% after the information. VET/USD at the moment trades round $0.03.


by way of Cointojournal

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