Why Google’s 10 Blue Links Will Have to Go (Eventually) Despite the growing conversation around things like 0-click searches and the proliferation of SERP features, Google’s results are…
How to Build an Impeccable Go-to-Market Strategy [Checklist] Go-to-Market Strategy Checklist Entering new markets is always an adventure, and adventures always involve some risk. Moving beyond your current market…
How to Build Your Own Niche Keyword Generator If you work in only one or a small set of industries, chances are you’ve honed your SEO craft to be…
How To Use Testing To Optimize Your SERP CTR The most common method of optimizing SERP listings is to follow a list of best practices. These best practices may be…
How To Calculate SEO ROI with Formulas That Show Real Results How To Calculate SEO ROI Like any marketing channel, you need to demonstrate the ROI (return on…
What Is Keyword Difficulty? Keyword difficulty is a metric that measures the effort it would take for your content to rank on the first page of Google for a…
12 Essential SEO Tips for Beginners to Boost Traffic Whether you’re a small business owner or run a Fortune 500 company, SEO has an enormous impact on the…
Content Analysis with XML Sitemaps and Python Where would you start if you wanted to get an understanding of a website's content, especially large publishers? I am usually…
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Getting Expert Advice On Enhancing Website Performance Ever since the start of the pandemic, many businesses have had to go through rapid digital acceleration. While some were well-prepared…
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Structured Data: Inside Advice from Gary Illyes at Google SEO Advice from Google’s Gary Illyes Back in 2017, Japan’s IT giant, Rakuten, collaborated with Google to enhance its…
How to Create an XML Sitemap: Tips & Best Practices How to Create an XML Sitemap In my first weeks at Atlassian, I was seeking for a quick-win…
A Beginner’s Guide to Keyword Search Volume. Keyword search volume is a valuable metric in search engine optimization (SEO). It refers to the number of times a specific keyword…
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How to Choose the Right Long-Tail Keywords Long-tail keyword research guide Ranking well for general keywords is challenging, especially if your business is new or small. If you want…
How to use python to create influencer database You just landed a new big, long term account. You need to develop a proper understanding of the industry, how…
Weekly Wisdom with Ross Tavendale: Advanced Internal Linking Welcome to another Weekly Wisdom. This week, we are going to be looking at a dummy's guide to internal link…
How Python Can Create Better Content Briefs and Improve SEO Using Python to scrape data for content briefs Whether you are starting a new site or improving an old…
SEO Split-Test Result: Does Emphasizing an H1 Impact Organic Traffic? Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical…
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What Is Technical SEO? Your Guide to Getting Started Looking to dive into the world of technical SEO? Then this is the beginner’s guide for you. In this…