Leading Countries primarily based on Facebook target market size


In India alone, there are about 350 million Facebook users, making it the largest Facebook target market in the world.

To put this in perspective, if India’s Facebook target market were a country, it would be rated 0.33 in terms of world population.


Apart from India, several other markets have more than one hundred million Facebook users. Such countries like U.S with 200 million users, Indonesia with about 140 million and Brazil with approximately 130 million users.

Meta, formerly known as Facebook, is the proprietor of four of the most well-known social media platforms worldwide: WhatsApp, Facebook Messenger, Facebook, and Instagram.

Since about the 0.33 area of 2021, the agency’s merchandise globally had around 3,5 billion monthly customers.

The most used social media globally is Facebook. It has more than 2.9 billion users that are active every month.

With such a large target market, it is no surprise that advertising accounts for a big portion of Facebook’s revenue.

With the help of a device, you can use Facebook.

In July 2021, it was discovered that 98.5% of active Facebook users used their mobile devices to access their accounts.


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In fact, almost 81.8% of Facebook’s global population accesses the platform solely through their mobile phone.

Facebook is not only accessible through a mobile browser; the company has released a number of mobile apps that allow customers to access their products and services.

The four central Meta products topped the list of most downloaded cellular apps worldwide as of the 0.33 area 2021, with WhatsApp racking up over six billion downloads.


Number of Facebook customers in leading countries.


Country Number (million)

India 349.2

United States 193.9

Indonesia 142.5

Brazil 127

Mexico 95.6

Philippines 90.5

Vietnam 74.1

Thailand 54.7

Bangladesh 48

Egypt 47.8

Pakistan 46.9

United Kingdom 38.9

Colombia 37.9

Turkey 37.4

France 33.5

Italy 31.1

Argentina 31

Nigeria 29.3

Germany 28

Peru 26.6




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