Juul paid $51,000 to a scientific journal so that it would devote its entire bi-monthly issue to 11 studies that claimed the e-cig brand helped smokers kick their addiction to regular cigarettes.
The May/June issue of the American Journal of Health Behavior is subtitled ‘Special Issue on Juul.’
Of the $51,000 that Juul paid AJHB to print the issue, $6,500 was paid to have the edition be accessible to the public for free. The 44-year-old journal is a subscription-based publication which normally charges readers a fee.
Three editorial board members of the AJHB resigned in protest over the arrangement, according to The New York Times.
The AJHB edition includes an introduction by two doctors – Saul Shiffman and Erik M. Augustson – who cite two clinical studies that show ‘exposure to smoking-related toxicants drops steeply when smokers switch to Juul’ from conventional cigarettes.
Juul paid $51,000 to a scientific journal so that it would devote its entire bi-monthly issue to 11 studies that claimed the brand helped smoker kick their addiction to regular cigarettes
The May/June issue of the American Journal of Health Behavior is subtitled ‘Special Issue on Juul.’ Of the $51,000 that Juul paid AJHB to print the issue, $6,500 was paid to have the edition be accessible to the public for free
The AJHB edition includes an introduction by two doctors – Saul Shiffman and Erik M. Augustson – who cite two clinical studies that show ‘exposure to smoking-related toxicants drops steeply when smokers switch to Juul’ from conventional cigarettes
The e-cigarette manufacturer, once the dominant player in the flavored tobacco market, is now on the verge of possibly being prevented from selling its nicotine pods in the United States.
The Food and Drug Administration must decide by September 9 whether the company can continue operating in the US, where thousands of people have filed lawsuits blaming it for getting teens hooked on vaping.
Young people who had never used cigarettes before started getting their tobacco kick from Juul, critics say, which is why the federal government should reject its application.
Health advocacy groups like the American Heart Association, American Lung Association, American Academy of Pediatrics, and the American Cancer Society’s Cancer Action Network want the FDA to ban Juul from selling its products.
Critics also note that in 2018, Altria, the company behind popular tobacco brands like Marlboro, bought a $12.8billion stake in Juul.
Like Big Tobacco, Juul has spent millions lobbying lawmakers on Capitol Hill.
Since the dangers of vaping have become more well known, the company has seen its market share shrink from 75 percent in 2018 to 42 percent in 2020.
Its sales have plummeted by $500million while it has stopped operating in 14 countries.
Last month, Juul reached a $40million settlement with the state of North Carolina.
As part of the landmark deal, the e-cig maker agreed to take more action to prevent underage use and sales.
The design of Juul devices make them easy to use, carry and conceal for teens. Before the government barred the company from marketing flavored products, they were sold in fruity and candy flavors that are attractive to younger people
A state judge accepted the first-of-its-kind agreement with a state.
North Carolina Attorney General Josh Stein had sued Juul, accusing it of employing unfair and deceptive practices that targeted young people to use its vaping products, which deliver addictive nicotine.
The lawsuit had been scheduled for trial this month.
As part of the agreement, Juul will not advertise to anyone under 21 in North Carolina, including through social media, and will limit sales amounts of Juul products online to any state residents.
It will also sell its products only behind counters at retailers that have ID scanners to ensure customers are of age.
Teen use of e-cigarettes skyrocketed more than 70 percent after Juul’s launch in 2015, leading the FDA to declare an ‘epidemic’ of underage vaping among teenagers.
Health experts said the unprecedented increase risked hooking a generation of young people on nicotine, an addictive chemical that is harmful to the developing brain.
‘Juul sparked and spread a disease – the disease of nicotine addiction. They did it to teenagers across North Carolina and this country simply to make money,’ Stein, a Democrat, said after a brief court hearing.
‘Today’s court order will go a long way towards ensuring that their e-cigarettes product is not in kids’ hands, its chemical vapor is out of their lungs, and that the nicotine does not poison or addict their brains.’
Juul, which is partially owned by Altria Group Inc., has seen sales fall after already halting all advertising and social media promotion and pulling most of its flavors except for menthol.
‘This settlement is consistent with our ongoing effort to reset our company and its relationship with our stakeholders, as we continue to combat underage usage and advance the opportunity for harm reduction for adult smokers,’ Juul said in a statement after the court hearing.
‘We seek to continue to earn trust through action.’
Several states have filed their own lawsuits against Juul.
Teen use of e-cigarattes has increased by 70% since Juul first launched in 2015
A group of 39 state attorneys general have been cooperatively investigating the company’s marketing and products since February 2020.
Juul also faces hundreds of personal injury lawsuits from customers and families of young people who said they were hurt or addicted by the company’s products.
Those have been consolidated in a California federal case.
Last year, at least 60 people died and more than 2,600 were hospitalized nationwide for lung illnesses linked to vaping.
According to the CDC, about 83 percent of people who’ve fallen ill reported vaping THC, the main psychoactive component in marijuana.
It was detected in 48 of 51 samples of tissues of patients with – what is being called – EVALI (e-cigarette or vaping product use-associated lung illness).
Juul already had taken a legal beating this spring in the North Carolina case.
Superior Court Judge Orlando Hudson declared in May that the company had destroyed documents and ignored court orders, leading to possible massive monetary sanctions.
Teen vaping dropped significantly last year, according to the federal Centers for Disease Control and Prevention.
In a national survey, just under 20 percent of high school students said they were recent users of electronic cigarettes and other vaping products, down from about 28 percent in 2019.
Experts point to restrictions on flavors along with a new federal law that raised the age limit for all tobacco and vaping sales to 21.
Anti-vaping advocates welcomed the decision. But they said more restrictions are needed to curb teen use, including banning menthol from Juul and all other e-cigarettes.
‘The evidence is clear that Juul’s high-dose nicotine products caused the youth e-cigarette epidemic,’ said a statement from Matthew Myers of the Campaign for Tobacco-Free Kids.
‘The evidence is also clear that menthol flavor appeals to kids and kids shifted to menthol products.’
Stein wrote the FDA asking it to ban menthol e-cigarettes and to limit their nicotine levels.
The settlement, which Hudson signed, also directs ‘secret shopper’ visits to stores by young people to ensure the restrictions are being carried out.
The $40 million, to be paid over six years, will be earmarked by the state for vaping cessation and prevention programs, and for e-cigarette research.