Connect with us

Celebrity Gist

How Covid killed superficial social media influencers

Published

on


How Covid killed superficial social media influencers – and why people are not flocking towards more ‘relatable’ content creators










One of Australia’s biggest influencer watchdogs has shared a theory on why they believe that the Covid pandemic has killed influencers. 

Instagram’s popular Aussie Influencer Opinions account, which boasts over 40,000 followers, believes that the popularity of influencers has dropped off since the pandemic started.

‘With everything going on over the last 18 months, I think people have really aligned with what’s truly important to them and are focusing on the simple, important things in life,’ they wrote.

Over it? Aussie Influencer Opinions, which boasts over 40,000 followers, believes that the popularity of influencers has dropped off since the pandemic started because people want more 'relatable' content. (Pictured: Tammy Hembrow)

Over it? Aussie Influencer Opinions, which boasts over 40,000 followers, believes that the popularity of influencers has dropped off since the pandemic started because people want more ‘relatable’ content. (Pictured: Tammy Hembrow)

They then said that they’d unfollowed most influencers from their personal account, as they’d grown tired of seeing picture perfect models advertising ‘product after product’.

‘Especially when I was home during lockdowns, feeling a hit from financial loss,’ they added.

‘I simply want to use my social media to connect with friends and family, and I assume a lot of people are feeling the same way,’ they added.

'With everything going on over the last 18 months, I think people have really aligned with what's truly important to them and are focusing on the simple, important things in life,' they wrote in a lengthy Instagram post

‘With everything going on over the last 18 months, I think people have really aligned with what’s truly important to them and are focusing on the simple, important things in life,’ they wrote in a lengthy Instagram post

Advertisements

The account theorised that people now want to follow influencers who have a wider range of content that’s more relatable, rather than the typical models that just want to sell products.

Influencer popularity seems to be down across the board, with many Instagram stars losing followers for expressing vaccine hesitancy.

On the flipside, reality star Abbie Chatfield has seen her following skyrocket after posting daily pro-vax rants and slamming anti-lockdown protestors.

Bye! They then said that they unfollowed most influencers as they'd grown tired of seeing picture perfect models advertising 'product after product'

Bye! They then said that they unfollowed most influencers as they’d grown tired of seeing picture perfect models advertising ‘product after product’

Reality TV no longer seems to be yielding large followers for wannabe influencers either, with the most recent season of The Bachelor failing to launch any  social media stars.

A source recently told Daily Mail Australia that Jimmy Nicholson’s contestants are ‘desperately worried’ about their career prospects as influencers.

Many of the women only applied for the show in order to become influencers or start podcasts, and now they’re panicking because no one is watching. 

Bucking the trend! Reality star Abbie Chatfield has seen her following skyrocket after posting daily pro-vax rants and slamming anti-lockdown protestors

Bucking the trend! Reality star Abbie Chatfield has seen her following skyrocket after posting daily pro-vax rants and slamming anti-lockdown protestors

‘Since making their social media accounts public some girls have had less than one hundred new followers,’ a source told Daily Mail Australia on Friday. 

‘The girls are panicking that they won’t get many followers or even their blue tick,’ the insider added, referring to Instagram’s verification badge for ‘public figures’.

According to another source, Jimmy’s girls are particularly worried because only five contestants from last year’s season – which delivered far better ratings than Jimmy’s season has so far – got blue-tick verification. 

Popular: Elle Darby boasts over 760,000 followers who tune in to see pregnancy pics and fashion photos

Popular: Elle Darby boasts over 760,000 followers who tune in to see pregnancy pics and fashion photos

Advertisement

California Yellow Pages Blogs Directory
Enable Notifications    OK No thanks