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Dawn hosts are divided over the ‘appropriate’ pronunciation of IKEA

Dawn hosts are divided over the ‘appropriate’ pronunciation of IKEA
Dawn hosts are divided over the ‘appropriate’ pronunciation of IKEA


Have you ever been saying ‘IKEA’ mistaken? Dawn hosts are divided over the pronunciation as Natalie Barr says the ‘appropriate’ Swedish model ‘will not catch on’










It is the world’s largest furnishings chain, with its shops visited by tens of millions of Australians every year.

However it was revealed this week that we have all been announcing IKEA mistaken for years. 

The bombshell blew the minds of the Dawn group, who on Tuesday declared that the ‘appropriate’ Swedish pronunciation ‘will not catch on’ Down Beneath.

Debate: The 'correct' pronunciation of IKEA blew the minds of the Sunrise team, who on Tuesday declared it 'won't catch on' in Australia. Pictured (L-R): Edwina Bartholomew, Natalie Barr, David 'Kochie' Koch and Mark Beretta

Debate: The ‘appropriate’ pronunciation of IKEA blew the minds of the Dawn group, who on Tuesday declared it ‘will not catch on’ in Australia. Pictured (L-R): Edwina Bartholomew, Natalie Barr, David ‘Kochie’ Koch and Mark Beretta

It was revealed on social media this week that as a substitute of emphasising the primary letter and saying ‘eye-kee-ah’, the right pronunciation of IKEA is definitely ‘ee-kay-uh’. 

‘I do not suppose it’ll catch on,’ stated co-host Natalie Barr.

In the meantime, David ‘Kochie’ Koch stated he would attempt to change the way in which he says the shop’s identify as a result of he is ‘an actual stickler for pronunciation’.

Getting it right: David 'Kochie' Koch (right, with co-host Natalie Barr) revealed he would try to change the way he says the store's name because he's 'a real stickler for pronunciation'

Getting it proper: David ‘Kochie’ Koch (proper, with co-host Natalie Barr) revealed he would attempt to change the way in which he says the shop’s identify as a result of he is ‘an actual stickler for pronunciation’

Mind blown: It was revealed on social media this week that instead of emphasising the first letter and saying 'eye-kee-ah,' the proper pronunciation of IKEA is actually 'ee-kay-uh'

Thoughts blown: It was revealed on social media this week that as a substitute of emphasising the primary letter and saying ‘eye-kee-ah,’ the right pronunciation of IKEA is definitely ‘ee-kay-uh’

Newsreader Edwina Bartholomew added: ‘Swedish is a reasonably problem language, so it is actually as much as you in the event you stick to eye-kee-ah.’

Sports activities reporter Mark Beretta jokingly referred to the controversy as a ‘actual controversy’.

Regardless of tens of millions of Australians passing by means of the furnishings big’s shops yearly, IKEA has truly posted 4 consecutive years of monetary losses.

Struggle street: Despite millions of Australians passing through the furniture giant's stores every year, IKEA has actually posted four consecutive years of financial losses

Wrestle avenue: Regardless of tens of millions of Australians passing by means of the furnishings big’s shops yearly, IKEA has truly posted 4 consecutive years of monetary losses

Despite the fact that the Swedish company’s Aussie gross sales for the 2020 monetary 12 months soared to greater than $1.5billion off the again of a Covid-induced growth, it nonetheless hasn’t seen revenue since 2016.

In the meantime, opponents like Harvey Norman have seen earnings surge regardless of the coronavirus disaster.

IKEA operates ten shops throughout Australia. 

Winners: Meanwhile, competitors like Harvey Norman have seen profits surge during Covid

Winners: In the meantime, opponents like Harvey Norman have seen earnings surge throughout Covid

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