Airtel Touching Lives
Airtel Touching Lives is an inspiring corporate social responsibility initiative that seeks to offer practical relief, succour, hope, opportunities and credible platforms to liberate and empower the underprivileged, disadvantaged and hard to reach persons in our society.
The activities of Airtel Touching Lives are recorded and produced for national television with a view to promoting the spirit of giving, self-sacrifice and love among Nigerians.
Airtel Touching Lives has entered its fourth season. The 13-episode programme, which features 24 emotion-evoking stories, is broadcast on Sundays on Africa Magic Channel 151 by 7.30-8.00pm.
Repeat broadcast is aired on Africa Magic Family 154 on Saturdays 8pm to 8.30pm; Africa Magic Urban on Thursdays 7.30pm to 8.00pm; AIT on Sundays by 6.30pm to 7pm; NTA on Wednesdays by 8.30pm to 9.00pm and Arewa 24 TV on Sundays by 7.00pm to 7.30pm.
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In previous seasons, Airtel has touched the lives of over 2 million Nigerians who were directly or indirectly plagued with varying forms of afflictions ranging from health challenges to financial woes.
The beneficiaries of the Airtel Touching Lives initiative are carefully selected from a pool of nominations by members of the public.
Airtel, thereafter, offers support/empowerment to identified beneficiaries after relevant due diligence and verification exercises.
The journey then kicks off in a road show with a crew comprising television producers, social workers and Airtel employees travelling to the field to verify and investigate the requests and identify those affected or concerned.
The stark realities are filmed and the key actors invited to the studio, where their plights are highlighted and the support announced.
All these are recorded and then broadcast on national television, not for publicity or marketing, but to highlight the enormity of challenges facing the less privileged and encourage the haves to support the have-nots, thereby promoting the culture of giving.
Below is the process for nominations: